Case studies

Real engagements, real channels, real numbers.

A closer look at how local SEO, Google Business Profile, AI search optimization, and Google Ads come together as one system — and what it moved for the businesses running it.

Local SEO Google Business Profile AI Search Optimization

Halstead & Kerr Plumbing — Sacramento metro, CA

From page three to the first thing people hear when they ask AI for a plumber.

A single-location plumbing company with a strong reputation and almost no online visibility, rebuilt across local SEO, Google Business Profile, and AI search — no ad spend involved.

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11/14keywords in the map pack top 3, up from 0

+182%organic traffic in 8 months

+310%calls from Google Business Profile

9AI search queries now recommending them by name

Local SEO Google Business Profile Google Ads AI Search Optimization

Meridian Aesthetics & Wellness — Austin metro, TX

Cutting cost per lead in half while organic search took over the job paid ads used to do alone.

A two-location med spa that had been fully dependent on Google Ads, brought onto a full four-channel system so organic and paid could finally work together instead of one carrying the other.

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$41cost per lead, down from $86

4.6xreturn on ad spend, up from 2.1x

+210%organic traffic in 9 months

118monthly bookings, up from 34

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